How to Develop a One Page Tri-Fold Brochure
A brochure is one of the most basic pieces of advertising for any business, with the single page tri-fold brochure the most common and popular. There are many approaches to design, ranging from pencil and paper to desktop productivity software to professional tools used by print houses. Whatever the method, the role of your brochure remains the same. It needs to attract attention, gather interest and motivate people to call or visit your business.
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Instructions
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Choose the basic appearance of your brochure, including colors, themes and type of graphics. If your business has trademark colors or graphics, find ways to include them. Make choices that mean your brochure's scheme will match your business. What's appropriate for a skateboard shop would turn off potential customers of a brokerage.
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Design your front panel to get attention. This can be done with stunning graphics, bright colors, a large and distinctive logo or any combination thereof. Remember that the front panel is what people will see first. If it doesn't shout for attention, it will be the only part that many people ever see.
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Reserve the back panel for your contact information and directions to your shop. This keeps that information easy to read in the car while keeping it out of the way of other brochure sections.
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Select appropriate themes for the remaining panels and design them appropriately. You can have a different theme for each panel, or have some themes occupy more than one panel. Some ideas might be a FAQ sheet, company facts, product or service details or simply photos that show off what you have to offer.
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Block out the location of text blocks, large print text and artwork for each panel. At this point, you can use filler text and images. The goal for this step is to find arrangements of shapes that appeal to the eye.
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Replace each piece of filler artwork and large print text with appropriate and attractive images.
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Replace each block of filler text with appropriate, well written advertising copy.
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Fiddle, revise and otherwise tinker with the brochure until it feels right. Make more than one prototype and show them to trusted advisers.
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Have at least two people not related to you give your final copy a close edit prior to sending them off to print. You don't want to wait until after you've bought 10,000 to realize you transposed digits in your phone number.
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Tips & Warnings
Desktop productivity software Microsoft Word, Microsoft Office, Adobe Photoshop and Adobe Acrobat are some of the most common programs used to create brochures. Online and company-specific resources often work the same way. The chief difference is the third-party resources have the software on their computers rather than yours.
