Sales territory management is a critical process for maximizing productivity and increasing sales revenues. The goal is to optimize customer coverage and distribute accounts equally and equitably between sales people by establishing and maintaining balanced sales territories. Knowing how to create territory sales maps that visually display both sales territories and the customers each includes, most often makes achieving balanced sales territory goals much easier.
Things You'll Need
- Map template
Constructing Territory Maps
Download and print a map of the entire United States, or state maps that correspond to current sales territories. The National Atlas -- nationalatlas.gov -- has a free United States map as well as state maps that display county boundaries.
Create a color-coded map legend to link a specific color to each sales person and identify customers. Increase the usefulness of a territory sales map by identifying and assigning colors to customers within each territory according to revenue level instead of identifying customers by name.
Plot the map using lines to denote territory boundaries and colored pushpins to denote customer locations.