How to Make an Email Marketing Letter
Email marketing with direct mail letters to your current and potential customers can be a time- and cost-effective way to communicate with your audience. How you put the marketing letter together can change the results of the email dramatically--either getting the reader to act on it (ideally by buying from you) or failing miserably and they delete it and it winds up in their trash bin. Creating an effective email marketing letter is an art, but an art that can be learned if you implement the right components.
Other People Are Reading
Instructions
-
-
1
Personalize it. Start your marketing letter off by using the recipient's first name. You want to make the reader feel as if you're speaking directly to them and using their name helps you to start off on the right foot.
-
2
Write the introduction. The first few sentences of the email marketing letter should provide a quick overview of what the rest of the letter is about. Beyond using the recipient's name, this is your first chance to make a great impression, so write something that is attention grabbing and intriguing enough to make them want to read the rest of the letter.
-
-
3
Break up the copy with sub-headlines, bullet points or bold and italic fonts. Rather than have the reader open your email and see paragraph after paragraph of text, use some design tactics to break up the copy. Use bold font or italics or some other change to the copy to draw attention to some of the important aspects of the marketing letter.
-
4
Add a photo or use graphics. Include a photograph, picture or company logo in your email marketing letter to add some visual appeal to the letter. This is another way to make the letter look less copy heavy and more interesting. If you're selling a product or products, an email marketing letter should include some type of picture or photograph.
-
5
End with a call to action. Round your email marketing letter off by telling the reader what the next step is, what you want them to do. This is referred to in marketing as a call to action and is one of the most important aspects of an email marketing letter. If you want them to call you, visit your website or bring the email marketing letter into your brick-and-mortar store for a discount on a purchase, then tell the reader.
-
1
References
- Photo Credit email image by Soja Andrzej from Fotolia.com
