How to Perform a Thematic Analysis for a Company

A thematic analysis is similar to a concept map. The big difference between the two is that the latter is largely a logical exercise, seeing which ideas directly derive logically from others. A thematic analysis is a research tool that stresses the actual, functioning relationships in any entity. The thematic analysis need not follow a solidly logical design if the evidence points to illogical or irrational relations. A thematic analysis, therefore, is an empirical approach to things that seeks to map out how an entity functions and is structured.

Instructions

1. Lay out the purpose of the firm to be analyzed. Speaking generally, the “purpose” of the firm is the product or service that it offers. Only from this starting point can the remainder of the analysis make any sense.

2. Figure out where your analysis is going. What specifically are you trying to comprehend? In this case, it might be a good idea to have your first two subgroups be management and labor. From there, analyze each subgroup separately. Some basic variables you might consider are labor problems, rate of turnover, training methods and rates of pay. For management, variables might be such things as education, inclusion of labor in decision-making and compensation. Keep in mind that this is merely one way to analyze a company thematically.

3. See what variables are coming up again and again in your research of the firm. It may be that there are specific problems that are currently defining the firm's functioning, such as cash flow problems, regulatory issues or international competition. A good thematic analysis takes a cognizance of repeating themes in a firm's life.

4. Visit the firm in person and speak to representatives of both management and labor. In a thematic analysis, person-to-person contact is often the best way to collect data. Seeing the physical plant and offices is essential for getting a solid feel of the firm. Even spending an entire workday at the plant, if possible, might show the irrationalities of the workplace and tensions that repeat themselves. Research must be thorough as your final goal is to get as detailed a picture of the firm as possible.

Tips & Warnings

• Avoid abstractions. The purpose of a thematic analysis here is to provide details as to the purpose and function of the firm.

References

• "Qualitative Management Research: A Thematic Analysis of Interviews with Stakeholders in the Field;" by Catherine Cassell, Anna Buehring, Gillian Symon Phil Johnson and Vicky Bishop; 2005