How to Use Business Power Words for Advertising
Power words are action verbs that help to create impressions and images in minds, expectations for the person hearing them, and help create emotional reactions. Use business power words wisely in all advertising and promotion for a business to get the results desired. Power words to promote a business are essential to attract a prospect and turn them into a customer.
Other People Are Reading
Instructions
-
-
1
Remember the value of 'you'. The recipient of your advertising is only interested in the potential value she will receive from your product or service. 'You' should be used often and followed by a realistic benefit for the customer.
-
2
Try to use 'new' as often as possible to create a sense of urgency. Consumers want to get something 'new' before everyone else has it. Reinforce 'new' with 'improved' to create a powerful statement for advertising.
-
-
3
Use the word "how' to answer questions consumers have. How the product will solve a problem consumers have, how to look nice, how to save money, and how to get more for your money are all things consumers want to know.
-
4
Create a sense of curiosity by using 'secret'. Consumers want to know vital information that, until they read the promotional copy, was not known by many others. Add additional words such as 'little known' or 'just discovered' and the copy will appeal to, and be read by, many consumers.
-
5
Make the product 'easy' to use or the service 'easy' to get. 'Easy' is a word that creates the sense of saving time for the potential customers, and that is a commodity everyone finds necessary.
-
6
Suggest to the reader that the product is 'remarkable' or 'amazing'. These power words appeal to consumers when used to talk about the price of the product or service. This will cause the curious consumer to look further into the advertisement to find what the price is. Make sure that the product is priced low and is on the copy.
-
1
Tips & Warnings
Use other power words in promotional materials, advertisements, and websites including 'bargain', 'sensational', 'announcing', 'remarkable', 'revolutionary', and 'magic'. Combine any of these business power words to create power statements that will be persuasive in TV commercials, brochures, radio spots, and all advertising.
