How to Make Money Giving Away Greeting Cards

Greeting card with room to add customer message.

Initially, it may seem costly to give away complimentary greeting cards. Nevertheless, greeting cards are inexpensive to print, they are used by nearly everyone and you can easily customize them to create a positive image of your company. Surprisingly, giving away greeting cards can help promote your business and encourage sales.

Things You'll Need

• Internet, newspaper or magazine advertisement
• Greeting cards
• Printer

Instructions

Giving Away Cards

1. Create greeting cards that target your market. If you sell party goods, birthday cards may be appropriate, if you sell medical supplies, sympathy or get well cards may be suitable. Create a greeting card that will make your client think of your business positively.

2. Indicate that you are giving away free greeting cards on your own catalog or website. You can also advertise your free greeting cards in other publications.

3. Tie giving away free greeting cards to a minimum purchase or particular product. Often customers can be persuaded to buy an additional item, specific product, or spend a minimum amount of cash if they receive a free item. Greeting cards are a particularly attractive giveaway because they are widely used and lightweight to ship.

4. Require customers provide contact information. If you are a vendor of greeting cards, the customer will be able to view a sample of your product and you can follow up for future sales.

5. The purpose of a greeting card is to send it elsewhere. If you showcase your company, but still have a thoughtful message others will send, your cards may be received by potential clients. If you are not a vendor of greeting cards, use a card that makes your company memorable.

Tips & Warnings

• Consider directing customers to your website where they can choose from two or three greeting card sets. Place the free greeting cards near the bottom of your offerings so that they will have to view your products first. They may impulse shop.

• Avoid giving away a lot of cards packaged in expensive boxes that will be costly to ship. A pretty ribbon can keep a small number of greeting cards secure and attractive.

References

• WebmasterTalk: Making Money by Giving Away Free Stuff