How to Advertise Pet Sales Online

How to Advertise Pet Sales Online thumbnail
Advertise Pet Sales Online

Advertise pet sales online locally to maximize the number of pets you are able to sell. Many potential pet owners will want to meet the pets they are considering for themselves or their family before buying. It is also easier to deliver pets to their future homes if the advertising is done locally.

Things You'll Need

  • Internet access
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Instructions

  1. Online Pet Advertising Techniques

    • 1

      Find local advertising options that are available online or online directories that target specific regions and locales. An example of this would be Craigslist.com. It is one of the largest online communities in the United States providing users with the ability to advertise virtually anything in a specific town, city or region.

    • 2

      Use pay-per-click (PPC) advertising to target advertising to a specific area as well as specific keywords. Google, Yahoo! and MSN Bing are the three largest PPC networks. However, there are many more to choose from and the cost of advertising will depend on the network you advertise on and the popularity of the keywords. You can focus your ads and keywords on the type of pet you are selling as well as the location of the pet to increase your chances of success.

    • 3

      Write a press release about the pets you are selling and distribute it online to local newspapers, online magazines or local stores that have an online presence. You can let local pet suppliers list your pets or your press release on their websites to gain local interest.

    • 4

      Develop relationships with local pet services, such as pet waste removal services, training services, boarding services or veterinarians to work with when you have pets to advertise for sale. Quality relationships with local service providers help build your reputation. They also help potential buyers trust you if they learn of your pet sales through someone they already know, work with and trust.

    • 5

      Build a quality website that features your pet sales. Use pictures to help gain interest from potential buyers. You can also build trust and credibility with potential customers by offering information and resources that pet owners would find useful for the type of pet you are selling. For example, if you are selling dogs, you could offer articles and website links that offer specific information on the breed(s) you are selling.

    • 6

      Advertise pets you are selling in free pet classified directories, such as findapetonline.com or petclassifieds.us.

Tips & Warnings

  • A lot of puppy mills operate online. These dogs are seldom well cared for and can be dangerous. If you sell pets online, you might encounter resistance from potential buyers as they try to determine if you are operating a puppy mill.

  • Do not give away your pets for free. This practice is often taken advantage of by individuals who collect animals for less than desirable circumstances, such as dog fighting.

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References

Resources

  • Photo Credit dogs image by House of Unique from Fotolia.com

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