How to Advertise Your Blog Site

Your Web address.

Developing an advertising campaign for your blog is as important as having a blog. To be successful in a social engineered world, you have to become social and make yourself accessible. Getting involved in the overall community is key to advertising your blog.

Things You'll Need

• Internet connection
• Blog

Instructions

1. Write compelling content. Keep your new blog exciting by including value-rich content. In the book "Problogger--Secrets for Blogging Your Way to a Six-Figure Income," Chris Garret writes: "Half the battle of getting a blog off the ground is to have not just 'good' content but compelling content."

2. Read other bloggers and comment. Spend time each day reading other blogs of similar content. When you read something you like, leave an encouraging comment. It is very important to actively take part in the blogging community and develop relationships with like-minded bloggers. This helps you establish credibility, and people will then be more interested in what you have to say.

3. Bookmark and link to your favorite bloggers on your own blog. When you show that you value what other bloggers have to say, they are more likely to link back to you. This increases your exposure, helps increase your credibility and is very helpful in the search engines.

   As the editors of The Huffington Post say: "You want people to visit your blog, right? Other people want readers to come to their blogs as well. Providing links is the blogosphere equivalent of doing unto others as you would have them do unto you."

4. Join blogging forums and blogging groups. Getting involved in what other people are doing and saying is vital if you want to be taken seriously as a credible blogger. By joining forums and groups, you show that you are interested in building relationships. Answer questions, offer support, and ask questions to show that you are real and helpful and not just interested in yourself. It also helps to establish yourself as an authority in your field by taking part in the conversation and helping others.

5. Write a press release. Press releases offer a great way to announce your new blog to the world. They offer several advantages. They give backlinks to your website, increase exposure from another credible website and increase link popularity in search engines.

6. Create a Facebook Account. Advertising your blog within your Facebook profile is another way to increase exposure. Facebook now has over 400 million active users, which makes for a huge marketing resource. Don't forget to make friends first.

7. Join the conversation through Twitter. Find like-minded people and topics by using hashtags (placing '#' before your search word or phrase); listen to the conversation. Follow people and then share content. Twitter each time you post new articles and encourage conversation.

Tips & Warnings

• Each social media tool that you use is a stepping-stone to advertise your blog. Build upon each one and search the Internet to add others. The more you get out in front of people, the more you will build credibility in yourself as a blogger.

References

• "Problogger: Secrets for Blogging Your Way to a Six-Figure Income"; Darren Rowse and Chris Garrett; 2008
• "The Huffington Post Complete Guide to Blogging"; Adrianna Huffington; December 2008
• "Twitter Power: How to Dominate Your Market One Tweet at a Time"; Joel Comm; 2009

Resources

• "Facebook Marketing: Leverage Social Media to Grow Your Business"; Steve Holzner; 2009
• "How to Really Use LinkedIn"; Jan Vermeiren; 2009