How to Create a Flyer That Gets Results
With the increased popularity of software design programs, it has become very easy to create a flyer for any special event. The problem is that, too often, people ignore a flyer because it doesn't grab attention and give information in a quick interesting format. The best flyers have a good use of color, varying print size and specific information that people can read quickly.
Other People Are Reading
Instructions
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Gather and confirm all the information for the event or program. Who, what, when and where are still the best guidelines.
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Change the page setup in your design program. The default for most programs is a 1-inch margin on all sides. For a flyer, you can use more of the page space and have a half-inch margin or smaller.
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Write a headline that includes the sponsoring group's name and an action. For example, to advertise a dramatic group performing "Macbeth," you might write: "The Strolling Players of Avalon Present How to Murder for Profit." Make the headline size at least 24 point, up to 36 point, depending on the number of words and the orientation of the paper. The idea is to grab attention.
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Explain the what, when, where and costs involved for the body of the flyer. What exactly is happening? When is the performance or event? Where is the performance and where can people purchase tickets? How much? Be sure to change the size font for this section. You may want to use the words "who," "what," "when" and "where" and put them in bold or in a larger font than the explanation. Don't use the same size font throughout this section. Make some parts larger than others to emphasize the most relevant information.
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Include a border or background that enhances the flyer. For example, spaghetti dinner flyer for a school group raising money for a trip to Europe could have a map of the area they will visit as the background for the flyer, with the words filled in around it.
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Use eye-catching graphics. If you are going to publish a flyer, use an image in the public domain (one that no longer belongs to any one person) or download one from a site with free or reduced-rate pictures.
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Preview your flyer before printing. Is it interesting? Can you read the words without glasses? Have someone look at your flyer, and be sure she knows everything she needs to participate in the activity you are advertising.
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Tips & Warnings
When you do an Internet search on a specific topic or person you can also request images (usually at the top of the page). As these images appear, they will tell you whether they are copyrighted or in the public domain.
Be sure to confirm all the information you put in your flyer.
References
- Photo Credit Stockbyte/Stockbyte/Getty Images
