How to Sell Green Products

More and more consumers are becoming environmentally conscious and their desire for green products is growing. By adding "green" claims to your marketing strategy, you can grow your business and enhance your market share.

Instructions

Selling Green Products

1. 

   Get your green products certified so that customers know your claims are credible. When a product is certified, it will get an eco-label from the certifying organization.
   Ecolabeling is one of the best methods to use to sell your products to green consumers.

2. 

   Read EPA's guide Greening Your Products which describes how to introduce new and improved green products. You'll learn which products are considered truly green and what guidelines you must follow to introduce and market them.

3. 

   Use the Internet effectively to reach your green target market. Paid searches are a good tool; placing ads on search engines like Google Adwords will bring results for your green products. Research has shown that green consumers love to use search engines as much or even more than other consumers.

4. 

   Research and find the most targeted on-line publishers of Web sites and email newsletters and advertise your green products there. There are lots of green web portals providing resources and services to green consumers and businesses.

References

• business voice of the green economy
• the official business link to the US Government

Resources

• Cisco Systems