How to Develop Keyword Niches for Your Website

Keywords for Marketing

In order to rank organically for search engine optimization (SEO), consider developing a set of keyword niches. Keyword niches are a set of words and phrases that semantically relate to a main term you are using to market your website. Once you develop your keyword niche list, you will write content to build meaning and relevance around the terms and to offer information to your website visitors.

Things You'll Need

• Business marketing collateral
• Computer with internet access
• Business website

Instructions

Build a Keyword Niche List

1. Analyze your business marketing collateral. Determine and note the main terms that relate to what you sell. Also, visit competitor websites and record terms they use in their content. Note both industry terms and common names for products and services.

2. Go online and conduct a search on "free keyword tools". Open and bookmark 5 or 6 sites that offer keyword search tools.

3. Input your main marketing seed terms. The keyword tools will generate terms that have related meaning as well as popular search queries. Note every word and phrase that relates to your main marketing term.

4. Take this list of keywords and start to match terms that have similar meaning. Create phrases that people might put into search queries, including in the form of questions.

5. Take the most relevant keyword phrases and questions and create content on your website that includes both the phrases and related terms. Write content that is interesting and readable but includes the terms at least 3 times per page. Included the keyword phrase into your page meta tags, being sure to put the exact phrase into the title tag of the page.

Tips & Warnings

• The pages of content you create that include your keyword phrases constitute your keyword niche. Make the titles to these pages specific to target your niche search market. The more pages of content you have, the more opportunities you will have to get search results. According to Wordtracker, a leading keyword analysis organization, a commercial website may need hundreds or even thousands of pages of content developed around keyword niches to be profitable.

• Search trends can change quickly, so continue to use the keyword tools and update your website with content you know will draw targeted search traffic. Creating quality content to build around the keyword niches can be time consuming, so be prepared to invest some time writing and researching, or hire a professional web writer to do it for you. Be careful to note that some industry terms you relate to your business may be unfamiliar to online consumers, so build keyword niches around commonly used terms when possible.

References

• SEO Web Editor: What are Keyword Niches?
• Wordtracker: Why SEO for Profit Must Target Groups of Keywords