How to Design Retail Tags
Retail tags provide important information on sales items, including make, size, brand and price. On the sales rack, they will be consistently flipped over by browsing customers. You can choose to design either a simple tag, one that conveys the necessary information in black ink on a white background, or a colorful tag that proclaims the name of your store and the name of the item's creator. This depends on the character of your store and whether you're concerned about distracting customers from the item itself.
Other People Are Reading
Instructions
-
-
1
Decide if you want large or small tags. This will depend on if you want to print your company's name on the back of the tag or keep it simple and leave the brand name to the storefront or a label on the merchandise itself.
-
2
Draw two outlines of the size and shape of the tag you want to use on a plain piece of paper. One represents the front of the tag, the other the back. These will become your rough draft.
-
-
3
Draw a small circle in the same spot on both the front and back diagrams representing a hole for a small string or plastic tether.
-
4
In the outline for the front of the tag, in pencil, write out the information you want to convey. This could include the size of a garment, the color or make of an item, the brand of an item, a space for a logo for your store or company or for an item maker's company, and, of course, the price of an item.
-
5
For the other outline, you can either leave it blank or fill it with the name or logo of your store or company.
-
6
If you want the final retail tag design to use computer fonts and graphics, transfer these rough drafts to a computer by scanning the outlines, erasing the pencil writing and drawing, and replacing it with typing and graphics.
-
7
If you want the retail tags to have a hand-drawn look, ink in your rough draft by hand. You can still scan the hand-drawn design to a computer if you need to send it digitally to a reproduction company.
-
8
Decide how you want to attach your retail tags to merchandise. Safety pins, yarn and string give a rustic look, tape and staples are convenient and inexpensive, and plastic tethers give a conventional look.
-
1
References
- Photo Credit store front image by Derek Abbott from Fotolia.com
