How to Fundraise & Recruit Sponsors for Youth Sports

There are various ways to seek sponsorships and money for youth sports programs.

Obtaining sponsorships and funding for a youth sports program can be challenging and time consuming. But with a team effort, planning and strategy, you can raise money for your athletic program. When you're putting together your plan, remember that it's very much like job-hunting. For best results, don't count on letters to do the job. Networking works best.

Instructions

1. Schedule a meeting with the parents of team members to explain the financial needs of the team or program. Some parents may be business owners who are more than willing to sponsor the team or provide other financial assistance. Also, recruit the help of parents who may have friends or family members with businesses that could lend their support. Ask those parents to talk with their friends or family members.

2. Seek out established enterprises in the community that do business with the families of youth program participants, such as popular pizza shops or sporting goods or convenience stores. One of them might be willing to make a major donation in exchange for having its name on team uniforms. Ask those that aren't able to make a major financial commitment for a smaller donation. Approach these businesses directly. If you live in a smaller community, you might already know the owners of the businesses. Impress on those with whom you speak that their donations will likely pay off in the form of goodwill and increased business.

3. Ask companies to sponsor a banner. For example, a business that donates $200 could get a banner in the sports facility where the team plays. A banner is good advertising for the company and demonstrates its support of the team.

4. Call local businesses and seek permission to use their property for a fundraising event. Ask a supermarket for permission to have a bake sale outside the entrance, or ask a drugstore for permission to have a car wash at the rear of the store. Schedule your event on a Saturday morning to take advantage of heavy shopping.

5. Seek the advice of successful youth teams and organizations in the community. For example, if you see that the high-school band has ample funding, ask the band director how she raises money. You could also ask the girls' softball coach how he sets up fundraisers or a sponsorship campaign.

References

• FundraiserHelp.com: Youth Sports Fundraising
• RedHotFundraisingIdeas.com: Recruiting Business Sponsors for Youth Sports Teams

Resources

• Read this Article in Spanish