How to Set a Nesting Table in Visual Merchandising
Retail nesting tables are space-saving, tiered display units that allow customers easy access to merchandise. Easy to execute and versatile, nesting tables can be arranged in multiple formations to adjust to shifting floor plans and a range of merchandise.
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Things You'll Need
- Three nesting tables
- Visual display merchandise of your choice
- Promotional material (optional)
Instructions
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Work this display into your store's planogram (a diagram for the placement of retail products on shelves to maximize sales) by measuring the exact amount of available space on your nesting tables and selecting the merchandise you will be displaying.
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Set up the nesting tables in a staircase formation. Place the largest table in back and the smallest table in front in a customer-accessible location. Adjust table leg heights. Bring each table forward to meet the projected planogram size.
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Pull the merchandise to be displayed. Prioritize the items in terms of desired visibility.
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Arrange promotional signage and the prioritized merchandise on the top nesting table. Fan out the items for clear viewing.
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5
Arrange the middle and bottom levels with same strategy.
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Tips & Warnings
Planogram planning is the key to successful displays.
Visual displays should tie-in with seasonal and merchandising themes.
Plan placement around customer traffic patterns.
Eye-level merchandise catches customers' attention. Eyes drift downward. Plan your pattern of display accordingly.
Price points and breakage should be kept in mind. Display merchandise in ways that decrease threats from toddlers and shoplifters.
References
Resources
- Photo Credit tie display image by morsted from Fotolia.com
