How to Write a Small-Business PowerPoint Presentation
PowerPoint presentations are useful in various kinds of businesses. Small businesses may need to present their ideas to another company, or communicate with their audience during conferences or other events. PowerPoint presentations can also be used internally between departments during company meetings. Learning how to create PowerPoint presentations is important and can be a good resource for a small business.
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Instructions
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Decide who your audience is. This will set the tone for the presentation. A business-to-business presentation may require formal diction, and the images needed may be different than a business-to-customer presentation. A business-to-customer presentation needs to make sure your audience can easily absorb the information. By identifying your audience, you will know how to direct your presentation most effectively.
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Create an outline to make your presentation concise. A PowerPoint presentation is a tool that visually and textually conveys an idea. These presentations include key points taken from many pages of reports and communication documents. Small-business presentations need to be simple and structured to help your audience absorb information. A strong outline helps deliver your message, and it will make it easier for your audience to follow your presentation. A good structure to follow is to have specific slides for different sections, such as for the introduction, the points you want to convey, compelling examples and key takeaways.
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Write the text, add images and create a cover slide. PowerPoint presentations usually have a cover slide that features the company's name and logo, as well as the presentation date and title. For the body, the text for each slide should be limited to two to four sentences, since having more than that will overwhelm your audience. Your speech should deliver most of the message, with the text on the slides serving more as emphasis on your key points. Images make your presentation interesting, and they engage the audience. You may use images from stock photo sites such as istockphoto.com or from Microsoft Clip Art. Images may also be added on the cover slide to set the tone for the presentation.
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Add resources specific to your audience's needs. These resources, whether through Internet links or names of other organizations that your audience can refer to, will help add value to the presentation. The audience will use these resources to further their knowledge about the topic you are presenting. For small businesses, presentations are part of their marketing and their brand, so providing the audience with value will give them credibility and loyalty.
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Add your organization's contact information on the final slide. This will help your audience contact you should they have comments and feedback regarding your presentation. A typical contact information page will have the contact person's name, an email address, and a phone number. This is particularly important for small businesses because unlike larger corporations whose contact information is evident through various media outlets, small-business contact information may be difficult to find.
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- Photo Credit pie chart 1 image by jovica antoski from Fotolia.com
