How to Get Moved Up on the List of Search Engines

Search engine optimization (more commonly referred to as SEO) is the process of enhancing a website to display at the top position in the results of an Internet search for a specific keyword. Each individual search engine uses a specific algorithm to determine a website's position in a list of search results. Search engines do not publicly disclose their algorithms, but broad factors that affect the positioning have been uncovered by webmasters.

Instructions

    • 1

      Fill your web page with highly relevant content. Think about the typical web surfer's state of mind when they are searching for a particular keyword. Add content that gives the reader valuable information on the topic.

    • 2

      Place the keyword throughout the text on your website. To increase your ranking for a particular keyword phrase, that phrase should account for 3 to 7 percent of the total text on your website. Distribute the placement of keywords throughout the text in a natural way, using them in title tags, headings, and towards the beginning, middle, and end of the website's text.

    • 3

      Create links to your website on other websites by using anchor text. Post comments on related blogs with the keyword you are targeting, displaying as a link to your website. Text that contains your keyword and links back to your site is known as anchor text and plays a vital role in increasing your positions in search engines.

    • 4

      Update your website regularly. Regular updates to your website will ensure that the reader is receiving current information. Search engine's algorithms recognize this as well---your position in the results will rise and maintain its spot.

Tips & Warnings

  • Bookmark your website on popular social bookmarking sites across the Internet to increase search engine rankings.

  • The effects of search engine optimization can take months to show results. Stay persistent and your website will move up in position.

  • Do not excessively use the keyword you are targeting on your website because it will hurt your efforts.

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