How to Sell Christian Books
When it comes to selling Christian books, the general assumption is that Christianity is itself a segment, without much diversity. However, to be able to effectively market and sell books about Christianity, bear in mind which is the target audience within this market. Are the books for Christian singles? Christian moms? Christian pet owners? Finding that particular niche depends on what you're passionate about. The rest is just plain organization and observation.
Other People Are Reading
Instructions
-
-
1
Determine your market niche. Decide whom are you going to sell to by selecting through gender, age group, education, level of commitment to Christianity, average income and marital status. With these variables taken into consideration, you now know who your average reader is.
-
2
Research books tailored to your market niche. Be observant into what are things these books have in common: what topics do they usually talk about, what their tone is, how their cover arts are done, how they are advertised in-store.
-
-
3
Determine where you want to sell these books: online, in-store, at churches, door-to-door or at special events. Doing a combination of the above will bring in better results.
-
4
Select the titles of the books you want to sell, and determine their competitive advantage and disadvantage regarding the books/authors you have previously researched.
-
5
Introduce your book into Christian bookstores, Christian organizations and Christian forums. Make promotional materials, such as T-shirts, mugs, posters and bookmarks.
-
1
Tips & Warnings
Impact prospective readers by having a local pastor endorse your book.
Try to make your book required or recommended material at Christian events or social groups (such as Christian single moms, or Christian veterans).
References
Resources
- Photo Credit girl with books image by Snezana Skundric from Fotolia.com
