How to Position the Product Service Mix

Many hair salons offer hair care products in addition to their hair styling services.

The product service mix is the particular combination your company offers that includes both products and services. Even if you are ostensibly just selling products, excellent customer service and follow-up support to customers provide important selling points for marketing your company's offerings. If your company offers a service rather than a product as its primary business activity, consider boosting your sales and giving customers an additional reason to support your company by carrying products that complement this service.

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Instructions

- 1
  
  Research your competition, paying particular attention to the product service mix that they provide. Compare their offerings and policies to your own company's strategy for selling complementary products and services, looking for ways to set your business apart from your competiitors.
- 2
  
  Survey customers by offering them an incentive to complete a quick questionnaire either at your place of business or online. Ask them what types of services they would like to have available with the products they purchase from you, and also inquire whether other companies filling a similar niche offer services that meet their needs. If your business offers primarily services, ask what products your customers would like you to offer.
- 3
  
  Develop an approach to integrating your products and services in a unique way that meets the needs of your customers and exceeds the standards created by your competitors. For example, if you own a computer store and your customers say that they would like more technical support than the in-store instruction your competitors provide, design a program that includes tech support specialists who make house calls and troubleshoot problems that arise after the customer has set up his computer at home.
- 4
  
  Design a marketing plan that communicates to customers the details of the product service mix that your company provides, emphasizing the features that make it unique.

Photo Credit hair care image by Glenn Jenkinson from Fotolia.com

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How to Position the Product Service Mix

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