How to Run a Training Business


If you have expertise in a certain field, you can utilize this knowledge to start a training business. Via the Internet, you can expand your training business to online clients. It doesn’t take a lot of software to begin your training sessions online for students, business people or government workers if you form a partnership with a larger training company.

Things You'll Need

  • Computer publishing software
  • Laptops and projectors
  • Space for training sessions
  • Online learning management software
  • Accreditation for classes
  • Instructors
  • Subject matter experts
  • Contracts and agreements
  • Brochures
  • Business cards
  • Business license
  • Accountant

Place ads in local media to hire local training personnel with expertise your areas of interest. Review their resumes to select the best trainers. Obtain a local business license. Begin by having experts deliver the training live. You can actually deliver lots of training in face-to-face sessions that is not accredited, if you desire. Companies, hospitals and schools often hire training experts to teach important information needed for learners without requirements of continuing education credits.

Approach one or two accrediting bodies to begin the process of fulfilling their requirements for offering continuing education credits. This will enable you to charge more for your training expertise. Document all of your live training sessions and obtain testimonials you might utilize in having your training reviewed for accreditation.

Take your training online by partnering with an established education company. You can sell your training to these companies or work out a revenue-share contract. Another option is to license one of their learning management platforms to create online classes you will own.

Sit down with potential clients to see what their training needs are. Don’t assume that they have the budget to buy training on any subject. For example, a hospital may have a budget to hire you to offer a weight loss program to their employees but no budget for training employees to improve employee communications.

Create your training to accommodate many personality types. Train people to value the differences in their employees, since different viewpoints can help a business thrive. Do everything possible to leave learners with real information. Too many training sessions are nothing but entertainment. Leave people with real skills to utilize and they will hire you to come back.

Tips & Warnings

  • Use a laptop and a projector with a large screen in live training sessions. Writing on a board is not always possible, since you may have to teach in a company cafeteria or board room where no writing board is available. Ask ahead of time for a projection screen to be furnished.
  • Competition in training companies has decreased the price of many training sessions per employee. Emphasize the long-term value of your training in financial terms. Explain in your business brochures how employees will save employers money by following your advice. Failing to brag about your training and the return on investment employers can expect will cause you to lose revenues.

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