How to Market a Business on Facebook
A strong social media strategy is a necessity to ensure business success in today's environment. For many businesses, marketing on Facebook is the most effective option. Setting up a business page on Facebook is great way to promote your business and interact with your customers.
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Instructions
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Define your goals. Develop a list of business goals for your business page on Facebook. For example, set a goal of attracting a specific number of people who "like" your business page within three months.
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Plan for content. Think about where you will get content for your business page. Decide if you will find articles from news sites on the Internet or write original content.
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Build the business page. Start small. Build the page by initially concentrating on the business news feed. Make an introductory post, describing the intent of the page. Enter basic information into the "Info" tab. Describe your business and give a brief history. Add contact information. Post one or two discussion questions. Browse through the page settings under the "Edit Page" button.
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Acquire fans. You can get fans in several ways. Ask everyone in your company to visit the new business page and click the "Like" button. Suggest the page to friends outside the company. Email people you know and ask them to become fans as well. Send an email to your customers and tell them why they should become fans; entice them with the possibility of special offers or early knowledge of new products or events. Build a Facebook ad to attract potential fans.. Advertisements for business pages on Facebook can be closely targeted.
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Provide fans of your business page with value. They need to see the benefits of liking the page. Use the social network primarily for discussion and information sharing, rather than direct promotion of your business.
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Members of any social community feel more comfortable sharing their thoughts if you ask for them and then act upon them. Develop relationships not only between your brand and the fans, but also among the community of fans themselves. This facilitates buy-in and creates brand evangelists. Solicit feedback on how you can improve the business page on Facebook. Assign an employee to monitor the Facebook page regularly. Prompt response to your fans' questions and comments is necessary to maintain a healthy, active business page.
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Avoid extremes of activity or inactivity. A business page on Facebook with irregular or little activity is useless. Fans only engage if they know someone is listening. The opposite is even more detrimental. If your posts are showing up on a fan's Facebook news feed every few minutes all day long, they'll see this as spam and likely leave your business page.
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