How to Telemarket Windows & Siding
Many homeowners would benefit from installing new, energy efficient windows and siding on their houses. Telemarketing is an effective way to reach qualified homeowners and let them know about the products your company offers. The task of the telemarketer attempting to sell windows and siding is to quickly qualify the lead, and then to set an appointment with the homeowner to have a representative come out and demonstrate the products.
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Instructions
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Introduce yourself and your company. If your company is running an effective marketing campaign, simply stating the company name can help you to qualify leads. When people know quickly what you are offering, they can tell you right away if they don't need it. A person might tell you that they already have new windows, or that they live in a new house. Thank them for their time and move on to the next lead.
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Ask if they own their home. You want to make sure you are speaking with a homeowner. The actual homeowner is generally the only person who is going to invest in new windows and siding. If you find you are speaking with a renter, thank them for their time and move on.
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Ask how old the home is. Generally you are trying to find homeowners in homes that are at least 15 to 20 years old. A house any newer than this is likely to already have energy efficient windows, and the siding is probably in reasonable condition.
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Take down the information provided. Once you know you are talking to a homeowner of an older house, start getting their information. Obtain their name, confirm the address and phone number, note the product or products they are interested in, and write down a description of the house.
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Once you've gotten the information, let the homeowner know that you have a representative in their area. Give the homeowner a set date and time. For example, tell them "I have an open appointment for this Wednesday at 10:00 o'clock. Does that work for you?" If they say no, ask them if the afternoon would be better. Work to pin down the homeowner to an appointment time and date.
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Expect the homeowner to say no, and work to turn that "no" into a "yes." Point out the energy savings, noise reduction, maintenance benefits, or the attractive appearance of the products. Always bring the conversation back to setting the appointment.
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Tips & Warnings
Don't talk too fast, and speak clearly.
Deliver your pitch with confidence, be convinced that you are going to set an appointment on every call.
If you can't set the appointment, but you believe that the lead is a good one, keep the potential customer's information and call them back each week until they set the appointment or tell you to get lost.
Don't ever be rude. You might be catching a potential customer on a bad day. Don't kill the lead by having a poor attitude.
