How to Land a Role in a Television Commercial
The television commercials of today are more creative and abundant than ever, and demand for commercial actors and extras is on the rise. Commercial casting directors are rarely concerned with finding someone who looks perfect, but rather, perfect for the job. Whether you're hoping to be discovered for that leading role, or just looking for a unique way to earn a decent income, commercial acting may be your ticket.
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Instructions
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Take commercial acting classes. While many commercial roles may not even include a speaking part, it's still important to possess solid acting skills. Even a seasoned actor can benefit from a commercial acting class, as there are some specific skills needed to be successful in this field.
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Find an agent. A commercial agent will represent you and arrange auditions for you. In large markets, casting directors generally send audition notices exclusively to agents. So, without an agent, you'll never even hear about most of the opportunities available at commercial casting calls.
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Hire a professional photographer to take your headshots. Your headshots are the first impression you make on any casting director, and your agent will use them to market you to casting directors.
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Know the industry lingo and the types of commercials. As with any career field, there is specific jargon involved in commercial production. And believe it or not, industry professionals recognize that television commercials come in a wide variety of types, or formats. Refer to The Actor's Checklist in the Resources section below for more information.
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Know your type and find a way to stand out. An imperfection may be the very thing that makes you unique and accessible to your audience. Look at yourself objectively, and ask friends for feedback on the commercial type you represent. Are you a mom type, or a businesswoman type? Always be authentic, and don't try to fit into a type that doesn't work for you.
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Tips & Warnings
If you feel you have a versatile look, consider having composite headshots done to showcase your flexibility.
Be ready for anything at commercial auditions. Even though there will be a script, improvisation may be required.
If you are serious about landing a role in a television commercial, you may need to relocate to Los Angeles or New York. It's hectic and expensive to travel to auditions from a significant distance.
