How to Advertise Your New Invention
Your great idea won't sell itself. You need to advertise your new invention to inform potential buyers about what it is and why they need it. While you might have concerns that discussing your idea with marketing agencies and advertisers endangers your intellectual property, you have options to protect your idea before it hits the market.
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Instructions
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Apply for a provisional patent. This protects your intellectual property while allowing you one year to bring your product to market. You will feel far more comfortable sharing your product ideas with your marketing team and others with this sort of protection.
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Design your business as well as your product. Do not allow your haste to enter the market to prevent you from fleshing out your business plan and refining your product.
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Conduct market research. Find out who your target customer is, what he wants and why he wants to buy your product. This will help you tailor your marketing campaign to appeal directly to your market base.
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Ask "dumb" questions. You need to answer even the most basic questions about your products in advertising. To get a good idea of what types of questions and concerns to address, ask yourself questions that a child might ask. Remember that while you understand your invention inside and out, your consumers know nothing about it.
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Select a marketing strategy. You might decide that you want to market your product to other businesses and get them to sell it for you. Others might wish to sell their products directly to the public. No matter who you are marketing to, you must tailor your marketing and advertising to the needs and wants of your customer base.
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Tips & Warnings
Showcasing your new invention at a trade show allows you to get the word out while also making contacts in the industry.
Be cautious about who you hire to help you market your product. Marketing firms can be expensive and many that work on commission are disreputable, according to a January 2008 article by Gene Quinn in "IP Watchdog."
References
Resources
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