How to Drive More Business to Your Website
You may have a well-designed website that promotes your business, cause or event, but if you're not working to drive visitors to your website, you're likely missing out on prime business opportunities and neglecting to reach your target market. Driving business to your website involves a great deal of strategic planning, proper execution and patience. Implementing a few tried and tested strategies can lead to a steady increase in visitors, sales, and if you're blogging, feedback in the form of comments from visitors.
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Instructions
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Find websites that have a similar target market as yours, but who are not direct competitors. Purchase advertising space on these sites to promote your products and services. Create a banner advertisement that will entice visitors to click it and then land on your site to learn more about your product offerings.
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Host a contest on your website, and offer visitors a free product or service. They can enter the contest by giving the correct answer to a specific question, doing a product review, commenting on your blog or "tweeting" about your contest. The more excited you get visitors about the contest, and the more attractive the prize, the more likely they are to encourage friends, family and social network followers to participate in your contest by visiting your website.
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Promote your website through a social network like Twitter or Facebook.You can entice your followers and fans to visit your website by offering them a free ebook. The content of the ebook must be relevant and purposeful, and the title should be concise and benefit-oriented.
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Network with other blog owners, and participate in active conversations with forum members. Connect with your social network fans and followers. Post thought-provoking comments on blogs and in forums, so that you can begin to position yourself as an authority and pique interest. If people like what you say or agree with it, they are more likely to buy into your brand and visit your website to get an in-depth look of you and your business.
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Include your website address on everything from your business cards and letterhead to any postcards you mail or brochures you distribute.
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Add buttons or widgets on your site that allow visitors to share your information with their blog readers, Twitter followers, Facebook friends and with sites like Digg and StumbleUpon.
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Offer your current website visitors an e-letter subscription. Send weekly or biweekly emails to them with product updates and important news and tips they can use in their business or home lives. Within the e-letter, include buttons that let readers pass your information along to friends, family and colleagues.
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Tips & Warnings
The more useful and timely your website content, the more you can engage visitors and make them loyal to your brand, which makes them more likely to spread the word about your site.
