How to Use Twitter in Real Estate Companies
Using Twitter as a real estate company is an effective way to increase client referrals and leads---it's a straight forward method of networking. People use Twitter as a way of providing information on what they're doing and providing insight on different topics. A real estate company providing information on new listings as well as answering followers' questions is an effective way of increasing their leads as well as getting new referrals.
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Instructions
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Choose a username that explains who you are and what you do. RealEstateDan is an acceptable twitter name, but DanDaMan is not professional. Another route is to use your full name as your Twitter username.
In your bio, provide information on who you are, where you're from as well as how long you've been a real estate agent. The more information a person has, the more likely they are to follow you.
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Include your Twitter username on your website and business cards. This way, more people begin to know you and start following you. Immediately follow them back so that you can get updates on what they say.
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Follow people on Twitter and join in on the conversation---this is an effective way of getting people to know you exist. To do this, click the "Reply" button at the bottom of someone's "tweet" and type your own message back in 140 characters or less.
An example of a conversation to join in on is one where someone is trying to get information on where they should list their house. By providing this information, they might be willing to use your service. Following your reply to their question, send them a direct message and explain that you are a real estate agent and are interested in helping them get listed. This is an effective way of getting them as a lead.
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"Tweet" updates about house listings, successful sales and industry news. When you list a new house, "tweet" that you've got information on new listings. Include a link to your website so your followers can go somewhere for more information.
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Encourage any current customers to sign up with Twitter and follow you. This is important because the ultimate goal is to increase the number of people who know you exist. When these current customers finish their deal with you, they might "tweet" something along the lines of "Sold my home thanks to @yourusername." When that person's followers see this, they'll may click to see your account and could follow you.
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Tips & Warnings
Download and install TweetDeck, a program that keeps track of your Twitter account so that when there is a new update, a small pop-up appears on your screen to let you know. This way, you can promptly reply to people without having to stay on Twitter.
