How to Set Up a Display at a Craft Show
Trying to start a new craft business can be a challenge. One of the best ways to give your product and your name much needed exposure is by exhibiting at a craft show. The craft show will help you introduce yourself and your products to potential customers. Making a good first impression at these shows is critical and can lead to new customers, repeat business and additional customers through word-of-mouth.
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Things You'll Need
- Application
- Signs
- Checklist
- Canopy or tent
- Tables
- Tablecloths
- Table skirts
- Business cards
- Business brochures
Instructions
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Obtain, fill out and submit the application for the craft show. Be sure to check the deadlines for all craft shows you plan to enter. Some craft shows require application submission up to a year in advance. Pay close attention to the rules and guidelines for each show.
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Choose a theme for your show. For example, if you are selling candles, you may want to choose a holiday or romantic theme.
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Create signs incorporating your theme for your display. Try to imagine what potential customers would want to know about your product such as how it works, other uses, how much it costs and so forth. Don't forget to include a sign with the name of your business.
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4
Make a checklist of all the items you will need for the craft show. Check to see what will be provided for you at the craft show. The checklist you make can be used every time you pack and unpack to make sure that you haven't forgotten anything.
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Obtain a canopy or tent for outside craft shows. This will protect you from rain, sun or wind, and it will be the first item you will need to set up at the show.
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Set up tables with tablecloths. Attach table skirts. This will hide any items you decide to store under your tables and keep your display area nice and neat. Move tables into an "L" or a "U" shape to allow customers to easily view your goods.
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Place your items neatly on the tables. Keep the tables clean and organized. This will make a good impression on potential customers. Have business cards and brochures near the customers for easy access.
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Tips & Warnings
Review any guidelines that you received from the craft show to ensure that you are in compliance.
Do a practice-run set up and take down of all equipment and displays. The craft show is not the place to find out that you are unable to assemble an item or that something important was forgotten.
