The Internet makes the world of publishing much easier. Self-publishing sits at the fingertips of anyone interested enough to use a search engine. Selling your audio book online is even easier than self-publishing a book. The digital age makes creating and selling an audio book within the grasp of anyone with sound recording software and an Internet connection. Throw in some marketing and promotion and your audio book could be a bigger success than you thought possible.
Record your audio book. Using any audio-recording program and a good microphone, get your audio book down in a digital audio format. The best format is MP3 because it is supported by every popular digital audio device. Make your recording loud enough, but not too loud and read at a pace that the reader can easily understand.
Split the audio book into chapters. Separating your audio book by chapters has a two-fold purpose. First, it allows the reader to easily find the part of the audio book where he left off. Second, it allows you to upload segments to a website or blog for promotional purposes.
Set up an online payment account. You won't be able to receive money online without an online payment account. Features vary by service; however, many reviews exist online at sites like Epinions.com that allow you to easily compare services offered to your specific needs. If you are an independent seller, payment accounts such as PayPal, BidPay and MoneyZap are better than dealing directly with credit card companies (unless you plan on moving a lot of audio books) while allowing you to receive credit card payments.
Price your book appropriately. In 2010 audio books range from $10 to $20. If you are an unknown author, consider keeping your price on the lower end of this range.
Start an online storefront. Online storefronts, such as the ones offered by Yahoo and eBay, offer a built-in customer base who search there every day looking for products. Take advantage of their customer base by selling your audio book online there. Bandwidth rates vary greatly depending on your needs (how big your audio book is and how many downloads you will be getting), so shop around before getting a server.
Start a blog. A blog provides an excellent opportunity for you to sell your audio book online. You can update the blog daily with news about the book and its audio version. Further, you can upload exciting or interesting snippets from the book to a blog entry to whet your potential customers' appetite for the whole work. Each blog entry should contain a link to buy the entire work.
Promote the blog. Using social networking and bookmarking tools, send out links to your audio book's blog. Join forums about books, literature and genres related to your book. For example, SFFWorld.com has a great science fiction and fantasy forum (Sffworld.com/forums/) while BookAndReader.com has a forum dedicated to crime fiction (Bookandreader.com/forums/f36/). Post in them regularly, without spam. The link to your blog should be available in your signature. Use the quality of your content to direct forum users to the blog.