How to Use Symbolism in Business Logos
Businesses use symbolism in the text and graphics of their logo to reflect attributes of the company. There are many methods you can use to incorporate symbolism into your logo. You can start by checking out logos in similar businesses. To create an effective business logo, you will need moderate technical ability and lots of creativity.
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Instructions
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Choose your business name and the symbol you want to use in the logo. Use Adobe Photoshop or another graphics editing software to experiment with different fonts for the business name.
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Pick a font that suits the image of your business. For instance, a daycare center would use a more playful font like "Comic Sans," whereas a construction company might use a bolder font like "Impact," which represents strength.
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Pick the color or colors you want to use in your logo. Colors convey the image of your business because they have a psychological effect on the target audience you are trying to reach. For example, green is associated with nature, health and abundance, as well as money, wealth and good luck.
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Choose the symbol you want to use in the logo and brainstorm how you will incorporate it with the text. For instance, a daycare business can use a picture of a child, smiley faces, flowers or toys, and place it next to the name of the business, or simply use alphabet text letters to form the business name.
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Print out the text name and the symbols you choose to use in your logo. Print each on a separate sheet of paper. Use a large point size for your text and graphic, because eyeing a blown-up hard copy of the text name and symbol will make it easier to tweak the logo during the creative process.
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Cut out the letters that make up the name of business and the printout of the symbol or graphic. Place all cutouts on a blank sheet of paper.
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Move the cutouts of the symbol around the letters of the business name to try out different ways of incorporating it within the text. Move the symbol to the top, bottom or sides of the text, or even in between the text.
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Experiment using the symbol in the text itself. For instance, a carpentry business can use a nail, hammer or drill to replace the "t," "i" or "r" in the words that make up the name of the business. For example, "Tim's Carpentry" can use symbolism by placing a vertical standing hammer graphic as the "T" in Tim's. A nail can be used to represent the"i" and a drill can be used to replace the "r" in Carpentry.
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Choose the layout of the text and symbols that looks best and reflects the image of your company. Paste the final layout of the cutouts on a blank sheet of paper. This becomes the master copy of your logo design idea.
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Use your master copy to create your logo using your graphic editing software. You can also bring your master copy to a professional graphic designer to create your logo.
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