How to Create Search Engine Safe Page
As long as there have been search engines, there have been people seeking to game search engine results and move their pages to the top of the list. With more than a decade of experience filtering out spam, malicious websites and duplicated content, search engines are better than ever at protecting their users from poor and potentially harmful information. With care, you can ensure that your website remains listed in search engine results.
Other People Are Reading
Instructions
-
-
1
Offer helpful content in an honest way. Your pages should be built for the benefit of real people searching for real information or answers to real questions, not search engines. Make sure none of your links are broken. Avoid repeating the same content in multiple locations, and do not fill pages with keywords that don't relate to your content. Search engines used to fall for this trick, but that is no longer true.
-
2
Do not use hidden text or links. These can result in your site being viewed as untrustworthy since visitors see information differently from search engines. Many sites that display content in different ways like this offer poor or harmful content, and search engines respond accordingly.
-
-
3
Avoid redirecting pages or attempting to hide the location of a given page or site. Again, this tactic is a hallmark of dangerous and untrustworthy websites and often affects search engine result ranking accordingly.
-
4
Take care when linking to other sites. Links to websites known for delivering spam or malicious content affect how your own site is viewed by search engines. Similarly, be conservative with your linking practices. Offering too many links to other sites, or appearing too often in links from other sites, is a warning sign that suggests to search engines that your site is deceptive and perhaps harmful.
-
1
References
Resources
- Photo Credit Jupiterimages/Photos.com/Getty Images
