How to Sell Excel Training Videos
Microsoft Excel is among the most popular software titles for consumers. Producing an effective training video on how to use this software could provide a tremendous business opportunity for someone willing to invest the time in a do-it-yourself distribution strategy. Thanks to online resellers like Amazon.com and social networking websites, DIY distribution has never been easier. The low cost of video duplication makes for high profit margins providing you can generate enough interest to boost sales.
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Instructions
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Produce a highly professional and effective finished product. The finished product should include professionally produced packaging and compelling cover artwork. Selling your training video effectively will require impressive feedback from consumers. Online retailers often allow for individual customer feedback. Poor reviews will result in poor sales.
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Publish the finished video production to DVD. You will not be able to effectively market self-duplicated discs. They need to be professionally replicated using the same publishing methods employed by commercially produced and distributed movies or television programs. Online video resellers will not accept recordable DVD media created from consumer disc burners.
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Produce a professional website featuring the Excel Training DVDs, user testimonials and an online store that allows customers to purchase the DVDs immediately.
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Place banner advertising on websites that specialize in software training solutions, tutorials or help guides for popular software. Many websites with the ".NET" extension exist primarily to steer popular search requests to advertisers just like you.
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Create a search engine advertising account. The leading search engines like Google, Bing and Yahoo allow individual merchants to add product items and create ads that appear every time specific key words are entered. The search engines will also provide you statistics for how often a phrase like "Excel training" is entered and what other keywords will yield the best results for your product.
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Pay a blogger to promote your product. Many bloggers accept payment for endorsing products. Make sure the blog is well read and has a significant viewership base to effectively reach prospective customers.
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Open an Amazon vendor account (see Resources for link). Once your account is set up, submit your DVDs. If accepted, your product will be placed in the product inventory of Amazon.com. The product can also benefit from Amazon's extensive marketing tools that promote their inventory.
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List the product on auction sites like eBay and uBid. With millions of visitors searching for products daily, anyone looking for Excel training resources will encounter your listing.
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Sell the DVDs anywhere the presenter featured in the DVD is doing training seminars. If the featured trainer does live training events, or provides corporate training services, the DVD should accompany them and be used for direct sales opportunities.
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Tips & Warnings
Be sure to obtain usage permission from Microsoft for depictions of the Excel program in your video. Including images of Excel without Microsoft's formal written permission is a violation of copyright law.
