How to Raise Money for Short Films
Higher quality, more affordable video technology has led to an explosion of independent film production. While digital cinema production methods make equipment more accessible, the costs associated with a short film project are still quite formidable. Actors, crew, music licensing fees, props, and costumes are still required. Budgets for even the shortest of films can run into many thousands of dollars, depending on the production strategy. Covering production costs requires an intentional fund raising strategy.
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Instructions
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Create a worthy project. Whether a documentary or fictional drama, you'll need a solid script and well-articulated vision that is compelling and attractive. Share the concept with people you trust and ask for their honest opinion. The more they become excited about the project, the more they and others might be willing to become investors.
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Complete the film trailer. Similar to the previews you watch in movie theaters, the film trailer serves as a "proof of performance," demonstrating you have the skills to actually complete your proposal. The trailer should be four to five minutes in length. Once completed, the movie trailer will become your primary marketing tool for attracting potential investors.
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Put up your own money first. You may have difficulty convincing others to contribute their hard-earned cash unless you first demonstrate your own contribution of resources. The depth of your sacrifice and commitment will inspire others to partner with the same passion.
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Submit a detailed budget to prospective financial partners. People will want to know exactly how the money will be spent. Your budget should also include a detailed timeline to give investors an idea of how long it will take before they can expect a return on their investment. A detailed budget and production timeline will also be required for grant proposals. A comprehensive budget should reflect the kind of professionalism needed to help potential investors feel confident their money will be well spent.
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Sell your project close to home. Make a list of your entire social network and consider everyone on the list as prospective financial partners. Consider contributions of any size. You can raise a production budget from many small donors as easily as finding a few large contributors.
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Write a grant proposal. Local or national arts and humanities organizations may fund small media projects. Check the websites of the International Documentary Association (IDA), or the Corporation for Public Broadcasting. If you are a female or minority, additional grant opportunities exist to encourage your work as an independent film producer.
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Invite corporate partnerships. Consider what commercial tie-ins might make sense based on your film's subject matter and invite businesses to help fund your film. For example, a film about running a restaurant could be sponsored by the restaurant featured in the movie or by food suppliers to the restaurant industry. Think of any aspect of your film project that might make sense for a local or national company to support financially.
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