How to Sell an Online Video Presentation
If you'd like to sell an online video presentation, you'll have to connect with your target audience. Many people turn to the Internet in search of information, and a video can help them to see things in action. You can sell online videos on a variety of topics--from craft projects to business advice. Create a sales page that captures the customer's attention and encourages them to buy. Make sure your video is inaccessible to those who haven't paid.
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Instructions
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Understand your target customer. Your customer should have a problem he or she needs to solve, and the solution should be in your video. Knowing the type of customer you have will help you to create a sales page that is more in line with what that person will want. For example, the design and wording for a teenager may be bright and colorful, using a lot of slang, but the design and wording for men in their 40s may be more subtle and sophisticated.
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List the benefits of your video presentation. The benefits of your product should answer the question, "What's in it for me?" for your customer. Be careful you do not list the features of your video but the ways the customer will benefit once they watch your videos. For example, a benefit of having an online video presentation as opposed to a live presentation is convenience.
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Convince customers of your credibility. Before anyone will pay for your video product, they need to be sure it will be money well spent. Describe how you are an expert in the field. Provide comments from others that have benefited from watching your videos.
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Offer an incentive to purchase. Give your customers bonuses when they purchase your video presentation. This could be the ability to download the videos to a portable device or a collection of related ebooks.
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Secure your video. In order to get people to pay for your video presentation, you need to be sure they can't view it for free. Do this by creating a password-protected area of your website. This can vary based on your Web host, but the option to password-protect areas of your site are in the control panel.
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Send customers instructions for accessing the online video presentation after they've made a purchase. Once purchased, the customer should receive an email with the Web address, username and password so he or she can view the videos.
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Tips & Warnings
If you want individuals to register their own username and password, you should purchase a "membership script," which allows you to easily create a membership site.
