How to Advertise With Bicycle Trailers
Advertising on bicycle trailers, or pedicabs as they are called, is one of the newer eco-friendly ways to get the word out about a business. This human-powered advertising medium is gaining popularity in cities like New York, San Diego and Pittsburgh, among others. When people are out and about, especially during conventions and events, pedicab advertising can be an effective way to get your message across to the general public.
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Instructions
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Develop a list of pedicab companies in your area. In your list, include the name of the company, phone number and web site, if applicable. Keep in mind that multiple companies may work the same district.
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Determine how much you have to spend on pedicab advertising. During peak events, some pedicab companies charge $10,000 or more for advertising to place signs on a dozen pedicabs. However, pricing depends on the state, specific location of advertising and the number of pedicabs that carry the advertising.
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Prepare yourself to call each company by writing out a list of questions. Generally, pedicabs have the rear space available for advertising. However, some sell the side panels and even the cyclist's clothing.
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Narrow your decision criteria based on your budget and particular needs, such as location and visibility. These needs will vary from business to business. Find out approximately how many people will see your advertisement during the time it is on the pedicab.
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Contact the pedicab companies at least two weeks before you plan to advertise. If you are looking to advertise during a major event, you may want to contact the companies two to three months in advance to assure the space is available. Some companies will allow advertising with no contract, while others require the advertising to be on the pedicabs for at least two weeks.
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Hire the pedicab company to advertise for you. Every vendor has different advertising guidelines. Be sure to check with your vendor for their specific policies on artwork creation and specifications.
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Tips & Warnings
Pedicab advertising is good in cities where walking is common and public transportation is well-used. It is also an effective medium around convention centers or in areas where events are taking place. Like taxis, pedicabs are most visible when they are hired. Pay attention to which companies are busiest in your area and check them out first for advertising.
Don't be afraid to ask about non-traditional advertising opportunities as well, like having the cyclist hand out your business card or product sampling. This is a young and fun industry that can be eager to try new advertising approaches. Never be afraid to ask a question.
Some companies may not have the newest pedicabs or bicycles. Older equipment can break down more, and thus, be off the road and minimize the exposure to your ad. Ask the company how new their pedicabs are and what happens if a pedicab goes out of service with your advertisement on it. If you are wary about a certain company, ask for business references from existing advertisers.
