How to Write a Marketing Profile for a New Job
Career coaches are claiming that a marketing profile is more effective than a resume when it comes to grabbing potential employers' attention. It's a short document highlighting the skills you can bring to a new workplace, and how you've applied those skills to past jobs. To write a good marketing profile, you need to emphasize your strengths with regard to the specific position you're applying for.
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Instructions
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Learn what a marketing profile is. It's a document not unlike a resume, but written in the form of a short letter rather than a chronological list of accomplishment. It's designed to show off your accomplishments to a prospective employer.
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Keep the marketing profile to about half a page in length. This will make it easy for a busy employer to scan it quickly.
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Begin with a four- or five-line paragraph summarizing your general occupation and the number of years of experience you have in your field. For example, your opening paragraph could go as follows: "Feature film producer and director with more than 40 years of experience. Winner of two Academy Awards for Best Director, one for the feature film Schindler's List, and the second for Saving Private Ryan. Recognized for ability to create family-friendly, meaningful motion pictures that bring in major box-office numbers."
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Focus on selling your strengths. List them as bullet points, with a short sentence about each. For example, one bullet point might read: "Strong sales skills: as a junior ad rep at Acme Toy Company, exceeded all previous sales goals." Keep the number of bullet points low; three to seven is a good ballpark number. Look at your resume for reference.
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Pick different elements of different jobs to highlight within bullet points: for example, one bullet point could state, "Accomplished and versatile IT teacher. Taught inner-city children basic computer skills as part of the Computers for Kids program, and conducted college-level seminars on social media at UCLA Extension." You're rearranging the information in your resume and presenting it in a fresh new easy-to-read format.
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Tailor your marketing profile to each new job you're applying for. If you're going for a sales job, list your sales skills first. Then, consider how to tailor the rest of your bullet points so that they emphasize strengths this prospective employer might be looking for. For example, perhaps you're applying for an outdoor-products sales position. You've never sold outdoor products before; you've only ever sold custom-made birdhouses. Tailor this experience to this particular job by listing it like this: You have experience selling niche merchandise to a specific market, and you're good at getting inside the heads of your customers.
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There are two ways to include your resume in a marketing profile. First, you can use the profile as an opening section, and paste your resume directly underneath it on the same page. Secondly, you can keep the marketing profile and the resume on separate pages, and just give both documents to your prospective new employer.
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Tips & Warnings
Feel free to brag, but make sure you have information to back it up. Don't say you are a great communicator if you don't have job experience or awards to prove it.
