How to Link-Build
Link building plays an important role in creating a search engine optimization strategy. Search engines like to rank credible sites that present users with relevant information. Search engines companies use the number of internal links pointing to a site as one way to determine credibility. In the eyes of search engines, a site with 100 inbound links is more credible than a site with five inbound links. Internet marketers and business owners build links as a way to get their website to rank in the search engines. Knowing link-building strategies and getting your website to rank leads to more people visiting your site.
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Instructions
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Ask for reciprocal links. Send a simple pitch to the publisher of the website from which you desire a reciprocal link; include in the message your request for a link and why your site is deserving of an internal link. Explain the benefits the other site receives by exchanging links with you. Make your message compelling so that it catches the attention of the publisher.
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Link your website to social media accounts. Sign up for an account on social networking sites such as Twitter and Facebook. Include a link to your website in your profile information. Post messages on your social media account with your link included. This is highly beneficial if a significant number of people follow your accounts.
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Submit articles to articles directories. Create informative and engaging articles that relate to your website's niche. Include specific keywords in your articles that you want search engines to notice. Create an account with major articles directories and submit your articles. Include a link to your website in the author's resource box when you submit your article.
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Leave blog comments. Find blogs and websites related to your niche, and set up a profile account, which includes the link to your website in your profile signature. Make relevant comments on the blog that are informative and helpful to the blog's visitors. You receive an internal link to your website each time you make a comment.
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Sign up as a guest author on another website. Find a website related to your niche and contact the site's administrator about submitting content as a guest author. If the site administrator grants you permission as a guest author, include a link to your website when you submit content for online publication. Not only do you receive an internal link to your site, but there's a chance that the other site's current visitors may visit your site.
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Add a blog to your website domain. Search engines favor blogs that post content regularly. Create a blog with a link to your website and add content on a regular basis. As your blog ages, search engines consider it an authority site. An internal link from your blog to your website produces search engine optimization benefits.
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Tips & Warnings
Study the link-building strategies of your competitors to see what works.
Don't spam companies asking for links. You may incur penalties for sending spam emails.
References
Resources
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