How to Sell Burial Insurance As a Career
Burial insurance provides a designated person with money for covering your funeral. Vendors of burial insurance have life insurance licenses. Some burial insurance policies also provide benefits for people who are diagnosed with serious illness and are expected to die soon. Because death is often unexpected and funerals can be expensive, it is responsible to plan in advance so family members who are grieving are not burdened with financial problems.
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Instructions
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Before selling burial insurance, you need a life insurance license. Take the necessary insurance classes and pass a state certification test. Check with your state to find out the requirements.
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After passing your life insurance test, apply for your license by filing fees and an application with your State insurance department. You usually need a criminal check and fingerprinting as well.
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Read what services your competition is providing and decide how your product is superior. View your competitors' advertisements to get marketing ideas.
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Educate yourself about the pros and cons of your different products so you can provide an informative, persuasive presentation and evaluate what best suits your client. Take advantage of continuing education programs so you can be up-to-date on the latest products and changes in the industry.
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Join professional organizations that could help you find potential clients. Contact hospitals, funeral parlors, assisted living facilities and other places that might have potential clients. Advertise in your local paper. Create a blog or website to promote your expertise.
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When promoting your business, collect names of interested customers. Although you can give out your own business cards, expect to initiate contact to make the sale. Contact potential customers promptly, find out their needs and set up appointments.
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Be enthusiastic about the product and get the sale. Ask customers for referrals.
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You will not get every sale, but follow up and find out why a customer chose not to purchase. Keep notes and try contacting the person again periodically. Sometimes a new product or a change in premium price can turn someone into a customer later.
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Tips & Warnings
Note when a potential customer was seeking insurance so you can contact him close to a renewal date.
