How to Make a Promotional Tri-Fold Brochure
A tri-fold brochure is an excellent way to promote your business and its products or services. There are many other formats that can be used, but a tri-fold brochure gives you the most options for organizing and presenting information using a single sheet of paper.
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Instructions
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Creating a Tri-Fold Brochure
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Determine the purpose for the brochure. A primary purpose for the brochure could be to introduce your company to new customers, as well as other purposes like showcasing some of the company's products and communicating specials. The tri-fold format lets you accomplish multiple goals since each panel of the brochure can be a separate strategic page.
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Define who the brochure is intended for and how they will receive the brochure. These are questions you'll want to answer before you begin the design part of your tri-fold brochure. If your intended audience is very large this will have implications for the number of brochures that will need to be printed. If the target is geographically dispersed, you will need to distribute the brochure via mail and that will have cost implications as well.
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Fold a piece of 8 1/2 x 11 inch paper horizontally and into three equal sections. You have three panels on the front and three on the back of the brochure that can be used for information, art and graphic designs about your company. Designate a purpose for each panel. The cover panel is very important and you should give a lot of thought as to what the cover should have on it to get the best result from the brochure. Decide what will go on the the other panels. You can make many drafts with plain paper before deciding on a final design.
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Select images for the brochure and don't feel obligated to fill up every single inch of blank space on the brochure. Too much information or poorly laid out information is hard on the eyes and may turn the reader off. Plan to use photos or line art, but use them sparingly. Make sure they are appropriate for your business. Take care with using cutesy, clipart characters for a serious business brochure. There are numerous sources online for getting low-cost or even free images. Tri-fold brochures can be created with a home computer and copier. But, for a professional looking brochure take your finished draft to a graphic designer to do the lay out and use a professional printer to complete your tri-fold brochure.
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