Getting a senior photo is a big event in a student’s life. When marketing your photography services, you must appeal to incoming seniors as well as parents. You may also need to convince them that your service is superior to one they might get practically free through the company that photographs all other students in the high school. Stress your ability to bring out a student's personality while producing a quality photograph.
Prep Your Portfolio
A website portfolio gives you a way to show off the senior pictures you’ve already taken so parents and students get a feel for your work. On the website, explain how you engage with each student. Mention how taking a sufficient amount of time with each person results in photographs that families can keep for years to come as lasting reminders of their children's senior year in high school.
Use Social Media
Fine tune your social media pages so they grab seniors’ attention and make them want to share the information with their peers. While parents are more likely to look at Facebook, get in front of seniors by posting a video on YouTube. For example, the video could show the process of taking a senior’s photo, such as choosing the clothing, finding the ideal location based on the student’s interests and quick clips of the different poses taken to get the perfect shot. Post and tweet a link to the video as well as new photos and updates on Facebook, Instagram, Twitter and via Snapchat, since these sites are popular with high schoolers.
Send Multiple Mailings
Check with the high schools in your area to request a list of rising seniors. Otherwise, purchase the names and addresses from a data broker. Create a series of mailings with the first going out in early spring before students start their senior year. To increase the response rate, send the postcards every three or four weeks to the same recipients. Use an oversized postcard featuring at least one or a few of your best senior portraits. Add a QR code for seniors to scan with their smart phone. Link the code to either your website or your most popular social media site.
Use Students to Promote
Find several outgoing students who are willing to show off their photos and pass out your card in exchange for a free photo session and prints. Create standard postcards for these students to hand out, and include at least one of your best senior pictures and all of your contact information. Add the QR code to help students find out more about your business. Ideally, if your budget allows, make 25 or 50 cards that feature the photo of the student who is passing them out, as this personalization will make them more comfortable and excited about spreading the word.