How to Market Your Company With Jump Drives
Businesses frequently use promotional gifts to generate sales and traffic, reward loyal customers and promote awareness for the business. While many promotional items could be stashed away in the closet to gather dust, a jump drive is a practical gift that recipients can use and value. A jump drive is a portable Universal Serial Bus storage device that allows users to transfer or carry files between computers. By customizing a jump drive with your company's logo, every time a customer or client uses it, he will be reminded of your business.
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Instructions
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How to Market Your Company with Jump Drives
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Decide how to distribute your promotional jump drives. You can use jump drives for marketing campaigns, business-to-business presentations, networking events, trade shows, consumer gifts or even holiday gifts. Your type of business will determine the most effective ways to use custom jump drives. If your business has a storefront, like a retail shop or restaurant, you might advertise a special for a free jump drive with purchase, or as an incentive for anyone who comes into your business on a certain day. A service-oriented business that does not generate foot traffic at their actual business location, such as a carpet cleaner or exterminator, might provide their current and potential clients a jump drive on a routine visit.
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Determine how many jump drives you need to purchase. If you plan to offer jump drives as an in-store promotion, consider a predetermined number of jump drives to hand out, such as drives for the first 100 customers. For businesses giving jump drives to current clients, simply compile a list from your company's customer database. It is always smart to order extra items to have on hand in case you exceed your expectations.
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Find the best price for your jump drives. On the Internet, you will find hundreds of wholesale companies that personalize corporate items like jump drives by simply searching "corporate jump drive." As you compare prices, check for additional charges for printing set-up for your logo, especially since many companies offer this at no charge. Jump drives come in a variety of styles, including those on lanyards and key chains. Choose a style and color scheme that is consistent with your company's image.
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Personalize your jump drive. In addition to your corporate logo, decide what other information you would like listed on the jump drive, such as your phone number and website address. Most vendors will ask you to email or upload a digital copy of your logo to ensure quality. Many vendors also offer the option of loading information about your business on the jump drive. This is a great opportunity to put your corporate catalog, videos or presentations in the hands of your consumer.
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Launch your promotional marketing campaign. Communicate your jump drive offer to your customers through your normal means of advertising: TV and radio broadcast, window and point of purchase displays, social media and/or direct mail. Start handing out your jump drives on routine client visits or use them as an opportunity to see potential clients.
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Tips & Warnings
As with most promotional gifts, the more you purchase at a time, the cheaper the price per item will be.
Order a custom jump drive with enough memory to be useful. Consider jump drives of at least 2GB.
