How to Write a Market Report
Writing a market report is an essential part of creating a sound business strategy. A market report can help you better understand your industry and set you up for future success by providing a detailed overview of your particular industry. A good market report generally contains several very important components, including a detailed mission statement and written explanation of your purpose; a situational analysis and overview of your target audience; support information, research, and analysis of key findings, tactical program recommendations and budget and financial implications.
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Instructions
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Write your mission statement and purpose. This is the first and most important step because it sets the tone for the rest of your report. Include the purpose and objective of the market report by answering the question what does this report seek to answer. Clearly state the objection of your report and also include the mission statement of your organization here as well.
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Analyze your and target audience and write the situational analysis. Use the situational analysis to give a basic overview of where things currently stand with your market. Consider including information about current products or services, competitors and target market segments. When writing about your current products of services, include information such as product attributes, pricing, logistics and promotion. Include information about your target market as well, including demographic and psychographic information, consumer attitudes, market characteristics and strategy for reaching your customers.
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Outline supporting information, research and recommendations. Explain any market research that was gathered or conducted by explaining the research design, methodology and key findings. Highlight any conclusions and research findings that support your key business objectives.
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Outline tactical recommendations. Use the market research you gathered to support your recommendations and be sure that they align with your overall objectives and cater to your target audience. Outline the solution, findings or recommendations that offers a solution or multiple solutions to the "business problem" that your report addresses. Identify several tactics and describe in detail how each of these tactics will work.
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Include budgetary and financial considerations. Ultimately, the market report should address how the bottom line is affected. Identify any financial facts and figures, including sales, sales forecasts, margins and profitability. If your market report is not closely tied to financial implications then clearly state this in the report.
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