How to Write a Trade Show Report
A trade show can be an important method for businesses to display new products, reach their customers and generate publicity. An example of a trade show is an automobile show, during which carmakers unveil new models that will be released. Trade shows are populated by exhibitors, such as the automakers, though there are many types of trade shows. For smaller products in trade shows, exhibitors may set up booths to display their products. Customers walk from booth to booth to learn about new products. Customers may be other businesses looking for products to increase productivity or boost profits. After the trade show is over, a trade report can be written to summarize activities and products from the show.
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Instructions
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Take good notes during the trade show. Obtain product information from the various exhibitors, who often have brochures and other written material about the products introduced at the show. Appropriate quotations from significant people at the trade show can be recorded to include later in the report.
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Begin writing the report by including the name of the show and the dates. Follow this by a general description of the show, including the location and the types of exhibitors.
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Write an executive summary of the show. This should include the show's main exhibitors and any major new product releases. Statistics about attendance should be included here.
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Follow the executive summary with the body of the report. This can be organized by major exhibitors or chronologically. Include descriptions about new products and the potential significance of these products. Quotations can be included here to support statements written in the report. A description about how trade show attendees responded to the new products should be included.
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End the report with a conclusion. The conclusion can include differences in the trade show from previous shows in earlier years or from similar trade shows in the same year.
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Go over the report after it has been written to check for grammatical errors and misspellings. Also look for ways to make the writing stronger, such as using an active voice and concise language.
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Tips & Warnings
Be as specific as possible when writing your trade show report so that readers will be engaged. Readers can grow disinterested when the language in a report is vague.
Grammatical errors and misspellings will give your trade show report an unprofessional appearance.
