How to Create a Campaign Sign
Campaign signs are one of the most effective methods of advertising for someone who's running for political office. They can be placed in high-traffic areas such as school zones, near grocery stores and near busy roads. In terms of promoting a candidate, campaign signs follow one of the chief rules of advertising--repetition. People remember the product---in this case the candidate---whose name they see the most.
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Instructions
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Creating Campaign Signs
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Brainstorm for ideas about what goes into creating an effective campaign sign. Write the ideas down as they come to you and keep them in your notebook.
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Go for quantity versus quality when creating a campaign sign. While you want to make a high-quality sign, in terms of winning a political campaign, exposure is what wins races in the end. The more signs you have out there, the more people will learn your name, which is political capital.
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Choose the right colors when thinking about your campaign. Make sure your colors stand out against natural backgrounds, will retain their vibrancy in all kinds of weather and not get confused with your opponent's signs.
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Think long and hard about using your picture on your campaign signs. While there is an argument for name/face recognition, when voters go to the polls, they will not have your picture in front of them. Make sure they know your name above all.
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Bold your name on your sign if you feel you must have your picture on the sign anyway. Your name needs to be larger and take more of a place of prominence on the sign than everything else.
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Let people know what your party affiliation is on your sign. This provides shortcuts for people who will know almost automatically what it is you stand for by what party you are affiliated with.
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Create a short and snappy slogan. It's difficult---if not downright dangerous---for people to read signs while on the road. If you must have your campaign slogan on your sign, make sure it's short and easily read. You can also decide to limit the amount of times people see your slogan; save those signs for schools, grocery stores and other places where people shop and work.
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Mention what position you are running for on your campaign signs.
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Consider using an icon instead of a slogan on your sign. People think in pictures, and will recognize your political affiliation through your icon.
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Remember to write who paid for the signs on your sign. If people think you're honest at this stage of the campaign, chances are very good that these feelings will remain.
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