How to Calculate Email Response Rate Surveys for Research


Email is now the preferred method for conducting surveys for research. Sending surveys through emails elicits a quick response. This reduces the time taken to plan and conduct the survey and also the time required to collate information and arrive at a conclusion. If you know your population and the number of responses, calculating email response rate is easy.

Things You'll Need

  • Survey population size
  • Detailed numbers in terms of responses


  • Gather the necessary information with regard to your survey. This includes the total cost of the survey, the number of questions on the survey and the total number of emails that were distributed.

  • Find the number of emails that bounced back from the email address of the recipient. Deduct this number from the total number of emails sent as it would not apply towards calculation of response rate.

  • Gather and divide the surveys in terms of completed, partially-completed, clicked-through or opened and delivered but not opened. While the final survey rate is only calculated using completed survey forms, the remaining data is also necessary for the final reporting.

  • Calculate the response rate for completed surveys using the following formula:

    Number of Surveys Completed / Number of participants emailed = Response rate.

    For example, if you sent out 200 emails and received a total of 40 responses with completed surveys, your survey response rate would be:

    40 / 200 = 0.2 * 100 = 20%

    Similarly calculate the response rate for partially-filled surveys.

  • Calculate your average response rate by deriving an average from the total completed surveys and partially-completed surveys.

    Total completed survey rate + partially-completed survey rate / 2 = Average survey rate

    For example: (20% + 18%) / 2 = 19 percent

Related Searches


  • Photo Credit Jupiterimages/Brand X Pictures/Getty Images
Promoted By Zergnet


You May Also Like

  • How To Calculate an Incident Rate

    An OSHA incident ratio helps business owners monitor the success of health and safety programs and make industry-wide comparisons.

  • How to Calculate Email Conversion Rates

    Your email conversion rate is a key metric and measures the percentage of successfully delivered emails that resulted in sales, signups or...

  • How to Create a Response Survey

    Creating effective response surveys for your customers, staff, clients or visitors can help in product development. The right survey questions provide you...

  • How to Calculate Response Rates

    When calling or asking people polling or survey questions, the people being polled will either respond or not respond. The percentage of...

  • How to Calculate Arrival Rates

    There are many types of businesses which offer call centers to help aid their customers when purchasing or resolving an issue on...

  • The Characteristics of Good Business Research

    To create meaningful business reports and deliverables, you need a sound approach to researching trends, market shifts and economic data, so that...

Related Searches

Check It Out

Geek Vs Geek: Robot battles, hoverboard drag race, and more

Is DIY in your DNA? Become part of our maker community.
Submit Your Work!