How to Start a Sparkling Wine Business


Sparkling wines have been gaining popularity for the last few years and are not just used for toasting the New Year and celebrations anymore. New sparkling wines pop into the market all of the time. Wine lovers always welcome a new bottle to try, so why not take your love of sparkling wine and make it a business? Crafting a sparkling wine from grape to bottle requires a lot of time, labor and technique. You can get started in the sparkling wine business by buying wines already made and creating your own label or by hiring a winery to make the wines for you.

Decide where you will get your wine. You can either buy ready-made wine or hire a winery to make it for you. Wineries will often sell extra wine they have made. Check into sparkling wine houses in Spain, Italy and France for ready-made wines. Make sure you love the wine and that you can sell it.

Name your sparkling wine. Decide the type of bottle and corks you will use for bottling the wine. The winery can help you with these decisions. If you are buying the wine already made, they may bottle it for you.

Name your sparkling wine. Decide on a brand logo. Design your labels. Consult label regulations to make sure you include all the information required (e.g. percentage of alcohol, country of origin).

Follow all local, state and federal laws. If importing, acquire an importer's license. Apply for a federal business license and tax I.D. number. Adhere to all regulations stated by the Bureau of Alcohol, Tobacco and Firearms.

Hire a wine distributor. Each state has different laws regarding selling alcohol. You may find a distributor that can handle sales for you in several states. The distributor has a team of sales representatives that will sell your sparkling wine to local bars and restaurants.

Build strong relationships. The wine world revolves around personal relationships. Give wine buyers and consumers a personal reason to drink your sparkling wine.

Attend wine festivals and public wine tastings often. Let people taste your wines and direct them where to buy them. Have wines available on a website.

Tips & Warnings

  • Know your sparkling wines very well. Take a class or volunteer to work at a winery during harvest.
  • Taste as many sparkling wines as possible to familiarize yourself with different styles and winemaking techniques.

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