How to Build a Squeeze Page on Mac
Squeeze pages are among the recent hot buttons in Internet marketing. The idea is that presenting a targeted message for a single objective...capturing an email address...is more effective and easier than having a landing page lead a visitor through a conversion funnel.
Many programs can be used to build a squeeze page on a Mac, or any personal computer. The critical element is that one needs a web server to do anything with the information other than respond with a "Thank you." Such information is processed using the <form> tag, and processing the captured information is a server-side function.
- Difficulty:
- Moderate
Instructions
Things You'll Need
- Word processing software
- Photo processing software
- Apple Macintosh computer
- Auto-responder
- Web server
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1
Target your customer. Know exactly who that customer is, and formulate a targeted message that builds urgency to culminate in "squeezing" the email address from the visitor.
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2
Use direct response advertising guidelines to craft your message. This includes: headline, bulleted text, teaser copy, testimonials, deadlines, and anything else to convey urgency.
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3
Employ color psychology and keyword rich text in the marketing message. Any word processing program can be used to create color text; insert some simple graphics, and place borders around sections, if desired.
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4
Adobe Photoshop is also good for building a squeeze page on a Mac. Text and graphics can easily be combined--and then optimized for the web in Adobe ImageReady.
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5
Page design software like QuarkXPress, or web site design programs like Adobe Dreamweaver are the fastest way to build a squeeze page on a Mac, since they can automatically create HTML code while elements are dragged and dropped, or typed, onto a page layout.
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6
Test, test, and test again. Create alternative messages and test them on friends and family until the most focused, concise marketing message is achieved.
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7
Upload your page to the web; submit the new squeeze page to the various search engines (Google, Yahoo, MSN).
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8
Fine-tune your message until it achieves a 25-50% success rate. That's the range of successful squeeze page building on Mac.
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9
Text areas and other interactive elements are easily created, but nothing works unless it's linked to a script. The script always resides on a web server. You may have to ask your web server for correct scripting guidelines; this information is often included on a web server's site.
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Tips & Warnings
Using email addresses, or any information submitted within a form, and anything submitted online uses a <form> tag, which is simple javascript.
Auto-responders send an instant thank you response to a query for more information, but do not store the information into a database for future use.
