How to Succeed at Mary Kay
Starting any business is a challenging and frightening endeavor. There's always the question of "What if I don't succeed?" That's why franchises are so popular. Launching a small business through a company like Mary Kay is a great way to maximize the leverage of a respected and recognized brand while building your business. Here is what you can do to increase your chances of success at Mary Kay
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How to Succeed at Mary Kay
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Set your goals. To succeed, you have to know what success is for you. Define your motivations for embarking on a venture with Mary Kay. Is your goal financial security, supplementary income, full-time income or personal achievement. With clearly defined goals, you will be inspired to work harder at making your new business a success.
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Get a mentor. Your team leader at Mary Kay is one of your greatest resources. Learn the techniques she uses to sell products and market her business. Following the template of someone who is already successful at what you are attempting to do can prove beneficial for your own success.
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Educate yourself on the industry. No information is trivial. Little-known facts could be the thing that influences the buying decision of some of your toughest prospects. Keep abreast of new marketing techniques and sales strategies that have worked for other top sellers.
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Learn makeup tips. Mary Kay offers a feature called "Virtual Makeover." Knowing which applications look better on various complexions improves your selling ability. With this feature, found on the MaryKay.com website, you can upload your own picture or select from a gallery of models to work on.
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Plan your marketing approach. Hosting product parties is a proven technique to inform potential customers about the Mary Kay product line. When you host the parties, make them memorable for the attendees. Try introducing a theme to your parties, such as celebrity look-alike or "best makeover" contests. Use social networking sites to reach more customers. Consider print alternatives, such as specialized business cards, fliers and classified ads. Teach makeup classes at local libraries or community colleges.
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Establish a network of potential customers. Get your family and friends involved. Even if they aren't customers themselves, they can introduce you to their friends and family members---all potential customers. Keep them informed when you have new product lines available. Use every reasonable opportunity to remind them of what you have to offer.
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Start small. One of the benefits of Mary Kay is that you can start your business while still employed elsewhere. Allow yourself time to get used to the system and learn what techniques work best for you. When hosting parties, order a small inventory to showcase until you get to know your prospects. You can always place an order later for the items you don't have on hand.
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Build a team. On your own, you can only generate so much income. Growth and financial independence in the direct-selling industry requires expanding your reach through a team of direct sellers. Becoming a team leader earns you income through your own direct sales as well as commission on the sales of the team you have recruited.
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Practice good money management. The majority of small business ventures fail within two to four years, according to the Small Business Association. One of the main reasons is poor money management. Use an accounting or money management software like QuickBooks to ensure that you keep track of what you're spending on advertising and inventory, versus what you're selling.
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Tips & Warnings
It's a widely accepted misconception that Mary Kay is only for women. Men can also launch a Mary Kay business.
