Making a business establishment accessible for drive-through customers can enhance revenues. Certain products can be sold at a window area so that customers don’t have to leave their cars. If you make the drive-through area convenient and user-friendly, customers will come back for repeat business. A drive-through is really an attractive feature during bad weather.
Things You'll Need
- Good quality exterior lighting
- Graph paper
- Map of the property
- Burglar alarm system
- Wall or floor safe
- Convenient layout for store aisles
- Large sliding window
- Stool for window clerk
Figure out what products you can sell through a drive-through window. Sodas, food items and small toiletry items are easy to sell this way. Sketch a way to arrange a store to include these items near the clerk’s reach, if possible. You will need to position sales items, the drive-through window and the cash register within a few steps of each other. Consider installing a separate cooler behind the counter if you plan to sell drinks or deli foods at a drive-through.
Make sure traffic flow through the parking lot works for a drive-through. In some cases, a drive-through might work better on the side of a building versus the back of it. Typically, you will want this window to be in a well-lighted area visible by passers-by so that safety issues will not become a major concern. Building a drive-though purchase area on the back of any building invites criminal behavior. Install a security camera both inside and outside at the drive-through window.
Install enough exterior lighting near the drive-through window. Place this lighting in the overhang area or above the store on posts. Install a burglar alarm system on the interior near the cash register as well. To enhance the safety of the building, you might install a speed bump beyond the drive-through window to discourage fast exits by drivers. Don't forget to build a rain shelter at a drive-through window.
Build a drive-through store to accommodate at least two cash register areas and two clerks. One clerk preoccupied with drive-through customers cannot properly watch the rest of the store. Build the counters space in ways that hide both cash register drawers from the window. Install a safe in the store to lock up cash accumulation.
Make sure the parking lot is well lit at the drive-through store. Good lighting invites customers to circle into the parking lot and take advantage of the drive-through window. Consider making the building somewhat smaller to allow more space for the parking lot and incoming traffic.