How to Create a Fundraiser Brochure

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Creating and designing a brochure to announce your fundraiser or to appeal for donations, can be a lot of fun if you plan it well and experiment with different ideas. With digital printers, software programs and corner printers, getting a brochure designed, written and distributed can be a snap. If you don't have the time or inclination for creative ideas, though, there are plenty of companies to help you get the word out about your fundraiser.

  • Identify the event/audience and gear graphics and text to that. Are you publicizing an event to the public in general or are you trying to attract a target group, like local parents or previous contributors to your cause? Think of their mind-set and how to reach them. An appeal to local suburban parents will be slanted much differently than one to single city dwellers.

  • Hire a writer, photographer or artist. Readers need to stay interested in your brochure, not merely glance at it and toss it in the wastebasket. Have a talented staff member or volunteer write and design your brochure, or hire a freelancer. Many freelancers have negotiable rates if you’re on a tight budget.

  • Choose the folding option for your brochure. You can select a “Z” fold, also known as the zig-zag or accordion fold, a half or single fold, or the commonly used tri-fold, which consists of three panels on each side of a piece of paper. This is the best choice if you are mailing your brochure since it slips easily into a standard business envelope.

  • Select a printer. Chain printers offer quick digital printing and cheaper rates, but offset printing is still available. Offset printing takes a little longer and is best if you have a high quantity of brochures to distribute. Always choose the best quality paper and colors you can afford. An attractive brochure has a better chance of being read and saved for future reference.

  • Consider using a prepackaged fundraising kit and brochure. If your time is limited and you’re at a loss for interesting ideas, consult a fundraiser service. They offer brochures and bundled items like candy, cookies or pretzels to sell at your fundraiser,

  • Create your brochure using a software program, If you have a zero to slim budget and some creative flair, use Word or SmartDraw, or if you have time, contact an online publisher and use one of its preprinted designs.

  • Decide how to distribute your brochures. If you want to reach a wide audience of potential contributors, check into discounted costs for bulk mailing through the U.S. Postal Service. If your organization, school or church focuses on a strictly local audience, you can drop the brochures off at local stores or have students bring them home to parents and friends.

Tips & Warnings

  • Clearly indicate the address, time and date of your event in a prominent place on the brochure. The bottom of the front cover and on the back, after the last line of text, are eye-catching spots for this information.

References

  • Photo Credit Jupiterimages/Photos.com/Getty Images
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