How to Create a Powerful Landing Page
Your website's landing page is the first view that a visitor gets of your business after clicking an advertisement. Your goal is to attract new customers, and it is therefore crucial that your website has a strong landing page with the ability to drive sales conversions. A powerful landing page has a single goal, and should minimize a visitor's opportunities to do anything but complete that goal.
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Instructions
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Outline the features or benefits of your product using simple bullet points. Your writing should be brief, and the most important points should be placed at the top of the page so visitors do not have to scroll down to read them.
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Add customer testimonials or excerpts from reviews of your product. These items let a visitor know that she will not be the first to try your product, and that others have been happy with their purchase.
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Encourage visitors to give you their email addresses, and offer something free such as a report or how-to guide to convince them to provide their contact information. An email address gives you an opportunity to make a sale later if a visitor does not purchase your product on the first visit.
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Conclude your message with a strong call to action such as "Sign Up Today" or "Order Now." A call to action tells the visitor what she should do after reading about the benefits and features of your product.
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Add strong images that promote a positive mindset about your product, such as an attractive photo of the product itself or a picture of a happy person using it. A strong image can be a powerful motivator in convincing a visitor to respond to your call to action.
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Eliminate any link on the landing page that is not a response to your call to action. This way, a visitor has only two possible responses: sign up or click away to another website. If you overload visitors with superfluous information, they may browse the website for a while and leave without having signed up or made a purchase.
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