How to Create Interactive Email Newsletters
Enhance your company's marketing campaign with an interactive e-mail newsletter. Such newsletters inform current and new customers on new additions to your product line and services, prompt readers to visit your Web site and create a wealth of content for your Web site. The publication can be sent weekly, biweekly or monthly as a gentle nudge to readers and, if archived on your site, increases your Web presence and gives your company higher placement in engine searches.
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Instructions
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Select a template for your newsletter. Free ones are available online for download at MailChimp and CampaignMonitor. (Links are listed below in the Resources section.) Choose a simple template with two columns to make content easier to read.
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Use links to lighten up your newsletter's content. Link to your Web site with articles on new products, services, holiday hours, staff changes, etc. Write a short summary of the article to which you are linking to provide context.
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Utilize a table of contents. The HTML e-mail templates listed offer tables of contents that link to anchored articles later in the e-mail. This allows readers to quickly click to parts of the newsletter that interest them.
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Use lists, rather than large blocks of text, so readers can quickly glance through topics. These lists may be linked back to your Web site.
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Use a contact management program like ACT! or Outlook to store customers' contact information. Use this to create a mailing list for your newsletter.
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Archive old issues by adding pages to your Web site. This creates instant content for your site, increasing your Web presence.
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Tips & Warnings
Don't let your e-mail newsletter get too graphic heavy. Readers may not wait for it to load.
